Friday, February 6, 2009

Becoming Barbie-doll politicians


Manufacturer Mattel celebrates its 50s aniversary with a new Barbie doll: Angela Merkel. As you can see in the photo above, it has her suit and blonde haircut. That's it in regards to any resemblance. The affirmative element of representing a strong female political leader is washed out by the plastic depiction: with its anatomical features and the necessary pink it destroys any subversion. The innocent smiling face makes you think that there is no difference between making politics and having a doll party.
Guardian's article on this subject mentions:

A spokeswoman for Mattel said that like Barbie, Merkel embodied the dreams of many girls who want to get on in the world. "She's simply a good role model for girls around the world," she said.
Is it so simple? I don't think so. By using a real strong model for girls, any potential affirmativity of agency is killed here: you first have to look like a Barbie doll in order to be her, you have to be nice, smiley, skinny, to have a small waist and big breasts. Then you can imagine yourself in the sober suit and decision making processes. So, there is a strong message under this plastic representation: no hope for not-alike-Barbie doll politicians.


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